The Decision Friction Index
38 SaaS companies scored on structural conversion quality. Emails, product updates, changelogs, landing pages. Most common failure: Feature-First Bias.
| # | Company | Score | Top Pattern | Type | |
|---|---|---|---|---|---|
| 1 | Chowly | 7.8 | Missing Visual Hierarchy | Landing Page | |
| 2 | Circle | 6.8 | Missing Visual Hierarchy | Blog Article | |
| 3 | Buffer | 6.8 | Zero/Buried Social Proof | Newsletter | |
| 4 | Semrush | 6.8 | Feature-First Bias | Blog Article | |
| 5 | Lemlist | 6.2 | Zero/Buried Social Proof | Product Update | |
| 6 | Mixpanel | 6.2 | Filing Label Subject | Changelog | |
| 7 | Klaviyo | 6.0 | Filing Label Subject | Product Update | |
| 8 | Typeform | 5.8 | Zero/Buried Social Proof | Product Update | |
| 9 | Attio | 5.8 | Filing Label Subject | Changelog | |
| 10 | Loom | 5.6 | Zero/Buried Social Proof | Changelog | |
| 11 | Duolingo | 5.5 | Zero/Buried Social Proof | Blog Article | |
| 12 | Amplitude | 5.4 | Feature-First Bias | Product Update | |
| 13 | Figma | 5.2 | Missing Visual Hierarchy | Changelog | |
| 14 | Dropbox | 4.8 | Consequence-After-Caveat | Landing Page | |
| 15 | Substack | 4.8 | Missing Visual Hierarchy | Product Update | |
| 16 | Pitch | 4.8 | Feature-First Bias | Product Update | |
| 17 | Kajabi | 4.7 | Missing Visual Hierarchy | Landing Page | |
| 18 | Intercom | 4.5 | Missing Visual Hierarchy | Changelog | |
| 19 | Cal.com | 4.5 | Feature-First Bias | Changelog | |
| 20 | Grammarly | 4.5 | Missing Visual Hierarchy | Landing Page | |
| 21 | Framer | 4.3 | Missing Visual Hierarchy | Changelog | |
| 22 | Trello | 4.3 | Filing Label Subject | Landing Page | |
| 23 | Linear | 4.3 | Missing Visual Hierarchy | Changelog | |
| 24 | Customer.io | 4.2 | Missing Visual Hierarchy | Product Update | |
| 25 | Monday.com | 4.2 | Feature-First Bias | Product Update | |
| 26 | Miro | 4.2 | Filing Label Subject | Changelog | |
| 27 | Beehiiv | 4.2 | Feature-First Bias | Landing Page | |
| 28 | Notion | 4.2 | Missing Visual Hierarchy | Changelog | |
| 29 | Zapier | 4.0 | Filing Label Subject | Changelog | |
| 30 | Calendly | 3.6 | Zero/Buried Social Proof | Product Update | |
| 31 | Webflow | 3.5 | Filing Label Subject | Blog Article | |
| 32 | Asana | 3.5 | Missing Visual Hierarchy | Product Update | |
| 33 | ClickUp | 3.5 | Missing Visual Hierarchy | Changelog | |
| 34 | Airtable | 3.2 | Missing Visual Hierarchy | Product Update | |
| 35 | HubSpot | 3.2 | Filing Label Subject | Product Update | |
| 36 | Stripe | 2.8 | Missing Visual Hierarchy | Changelog | |
| 37 | Clay | 2.8 | Missing Visual Hierarchy | Changelog | |
| 38 | Slack | 2.2 | Filing Label Subject | Changelog |