Live Index
The Decision Friction Index
80 SaaS companies scored on structural conversion quality. Emails, product updates, changelogs, landing pages. Most common failure: Zero/Buried Social Proof.
| # | Company | Score /10 | Top Failure Pattern | Type | |
|---|---|---|---|---|---|
| 1 | Vercel | 7.8 | Zero/Buried Social Proof | Changelog | |
| 2 | Chowly | 7.8 | Missing Visual Hierarchy | Landing Page | |
| 3 | Retool | 7.6 | Zero/Buried Social Proof | Blog Article | |
| 4 | GitLab | 7.1 | Zero/Buried Social Proof | Product Update | |
| 5 | Postman | 7.1 | Filing Label Subject | Product Update | |
| 6 | Semrush | 6.0 | Feature-First Bias | Blog Article | |
| 7 | Twilio | 5.7 | Feature-First Bias | Changelog | |
| 8 | Coda | 5.7 | Filing Label Subject | Changelog | |
| 9 | Salesforce | 5.7 | Zero/Buried Social Proof | Blog Article | |
| 10 | GitHub | 5.7 | Filing Label Subject | Product Update | |
| 11 | Duolingo | 5.5 | Zero/Buried Social Proof | Blog Article | |
| 12 | Lemlist | 5.5 | Zero/Buried Social Proof | Product Update | |
| 13 | Mixpanel | 5.4 | Filing Label Subject | Changelog | |
| 14 | Amplitude | 5.4 | Feature-First Bias | Product Update | |
| 15 | Typeform | 5.3 | Zero/Buried Social Proof | Product Update | |
| 16 | Loom | 5.2 | Feature-First Bias | Changelog | |
| 17 | Notion | 5.1 | Missing Visual Hierarchy | Changelog | |
| 18 |  |
Shopify | 5.0 | Missing Visual Hierarchy | Changelog |
| 19 | Circle | 5.0 | Missing Visual Hierarchy | Blog Article | |
| 20 | Buffer | 5.0 | Zero/Buried Social Proof | Newsletter | |
| 21 | Zendesk | 5.0 | Filing Label Subject | Changelog | |
| 22 | Docusign | 5.0 | Filing Label Subject | Product Update | |
| 23 | Klaviyo | 4.9 | Filing Label Subject | Product Update | |
| 24 | Substack | 4.8 | Missing Visual Hierarchy | Product Update | |
| 25 | Linear | 4.8 | Missing Visual Hierarchy | Changelog | |
| 26 | Dropbox | 4.8 | Consequence-After-Caveat | Landing Page | |
| 27 | Pitch | 4.7 | Feature-First Bias | Product Update | |
| 28 | Intercom | 4.6 | Missing Visual Hierarchy | Changelog | |
| 29 | Cal.com | 4.5 | Feature-First Bias | Changelog | |
| 30 | Grammarly | 4.5 | Missing Visual Hierarchy | Landing Page | |
| 31 | Attio | 4.5 | Zero/Buried Social Proof | Changelog | |
| 32 | Customer.io | 4.4 | Missing Visual Hierarchy | Product Update | |
| 33 | Kajabi | 4.3 | Missing Visual Hierarchy | Landing Page | |
| 34 | Trello | 4.3 | Filing Label Subject | Landing Page | |
| 35 | Stripe | 4.3 | Missing Visual Hierarchy | Changelog | |
| 36 | Framer | 4.3 | Missing Visual Hierarchy | Changelog | |
| 37 | Monday.com | 4.2 | Feature-First Bias | Product Update | |
| 38 | Miro | 4.2 | Filing Label Subject | Changelog | |
| 39 | Figma | 4.2 | Missing Visual Hierarchy | Changelog | |
| 40 | Beehiiv | 4.2 | Feature-First Bias | Landing Page | |
| 41 | Zapier | 4.0 | Filing Label Subject | Changelog | |
| 42 | Airtable | 3.9 | Missing Visual Hierarchy | Product Update | |
| 43 | Slack | 3.9 | Missing Visual Hierarchy | Changelog | |
| 44 | Leadpages | 3.8 | Zero/Buried Social Proof | ||
| 45 | Atlassian | 3.8 | Feature-First Bias | ||
| 46 | Calendly | 3.6 | Zero/Buried Social Proof | Product Update | |
| 47 | Sequel | 3.6 | Filing Label Subject | Product Update | |
| 48 | Tuum | 3.6 | Filing Label Subject | Product Update | |
| 49 | Mailchimp | 3.6 | Missing Visual Hierarchy | Changelog | |
| 50 | Cato Networks | 3.5 | Feature-First Bias | Product Update | |
| 51 | Asana | 3.5 | Missing Visual Hierarchy | Product Update | |
| 52 | Webflow | 3.5 | Filing Label Subject | Blog Article | |
| 53 | HubSpot | 3.5 | Feature-First Bias | Product Update | |
| 54 | Easyllama | 3.5 | Missing Visual Hierarchy | Product Update | |
| 55 | ClickUp | 3.4 | Missing Visual Hierarchy | Changelog | |
| 56 | Clay | 3.3 | Missing Visual Hierarchy | Changelog | |
| 57 | Dot Compliance | 3.2 | Feature-First Bias | Product Update | |
| 58 | The Decision Lab | 3.2 | Zero/Buried Social Proof | ||
| 59 | Spreedly | 3.2 | Filing Label Subject | ||
| 60 | Bubble | 3.2 | Feature-First Bias | Product Update | |
| 61 | Seomonitor | 3.2 | Feature-First Bias | Product Update | |
| 62 | Ahrefs | 3.2 | Filing Label Subject | Changelog | |
| 63 | Braze | 2.9 | Missing Visual Hierarchy | Changelog | |
| 64 | HeyGen | 2.8 | Filing Label Subject | ||
| 65 | Limelight | 2.8 | Filing Label Subject | Product Update | |
| 66 | Booking | 2.8 | Filing Label Subject | Product Update | |
| 67 | Perplexity | 2.8 | Feature-First Bias | ||
| 68 | Lodgify | 2.8 | Filing Label Subject | Product Update | |
| 69 | Zoho | 2.8 | Filing Label Subject | ||
| 70 | Cato Networks | 2.8 | Filing Label Subject | ||
| 71 | Wizzair | 2.8 | Filing Label Subject | ||
| 72 | Uber | 2.8 | Feature-First Bias | ||
| 73 | Eleven Labs | 2.8 | Filing Label Subject | ||
| 74 | Gamma | 2.6 | Feature-First Bias | ||
| 75 | weaviate | 2.6 | Filing Label Subject | Newsletter | |
| 76 | Wrike | 2.5 | Filing Label Subject | Product Update | |
| 77 | Easymiles | 2.5 | Filing Label Subject | Product Update | |
| 78 | HubSpot | 2.3 | Filing Label Subject | Changelog | |
| 79 | Neon | 2.3 | Filing Label Subject | Changelog | |
| 80 | Snoika | 2.3 | Filing Label Subject | Product Update |