Airtable

The update opens with 'Hi everyone' instead of a headline, burying the actual feature ('Insert as JSON') in a filing-label greeting. The body is a dense paragraph block with only bolded fragments ('Insert as JSON string', 'Insert as JSON data') standing in for real structure, and it ends without any social proof or call-to-action, leaving the reader with mechanics but no next step.

Hi everyone,Two quality-of-life improvements just landed in Automations, both aimed at making it easier to pass data from one step of your automation to the next. Insert as JSONWhen you're inserting dynamic data into a later action, you've always been able to pull in individual values one at a time. Now there's a faster option: you can insert a whole group of related data at once with the new "Insert as JSON" token. This works for both a single group of details (an object) and a list of items (an array).This is especially handy when you're working with data that has a lot of nested detail, like the response from an incoming webhook trigger or the output of a "Generate structured data" action. Instead of drilling in and picking each property by hand, you can grab the whole thing in one step.You'll see one of two versions, depending on where you're inserting it:**Insert as JSON string** — appears when you're inserting into a text field. **Insert as JSON data** — appears for inputs on the

The headline 'All your teams, all their workflows—connected in one workspace' functions as a filing label rather than a value claim, and the page pivots immediately into a dense list of infrastructure specs (HyperDB, RBAC, ISO, HIPAA, EKM) without translating any of them into user outcomes. The '500,000 teams' proof point is dropped in as a one-line banner and the only named testimonial (Angela Yanes) is pushed to the very bottom, undercutting its persuasive weight.

All your teams, all their workflows—connected in one workspace Build AI-powered workflows that unify data, maximize collaboration, and set your teams up for long-term success. No code required. Get started for free Book demo Trusted by 500,000 leading teams Sophisticated workflows in minutes, not months Production apps at prototype speed Streamline your team’s critical data through conversational building. Generate apps with Airtable’s best-in-class no-code components—no technical expertise required. Learn more Sorry, your browser doesn’t support embedded videos. Don’t just ask AI. Deploy it. Embed intelligence into every workflow—Airtable agents think dynamically across thousands of records and orchestrate actions across your entire operation. Learn more Say hello to Omni Use it to build any enterprise-grade applications with your data. The possibilities are endless. Learn more The power of AI with the industrial-grade platform your business demands Scalable infrastructure HyperDB wit