Buffer

The post uses a strong narrative lead ('The Buffer app has never really had a home page') that clearly frames the activation problem before introducing the feature, which is a structural strength. However, the 200,000+ user stat is generic boilerplate stapled to the bottom CTA rather than tied to Home's actual performance, and the body relies on long unbroken paragraphs with only sparse section headers to guide a skimming reader.

Buffer Has a Home Page Now: Here’s Why and What it Means Buffer News Published Jun 25, 2026 Behind why Buffer built a home page in 2026 and where Buffer's UX is heading from here. Reading time 3 minute read Author Brandon Green Staff Product Manager at Buffer Photo Credit: Buffer Home The Buffer app has never really had a home page. You sign up, you go through onboarding, and you land in Publish — a queue, probably an empty one, with a calendar and a lot of buttons. For an experienced user, that's great! The calendar is the product for a lot of people. But for someone who signed up four minutes ago, it's a strange place to start. We were dropping new users into the "existing user" experience and hoping they'd figure out the rest. We just launched Buffer Home to change that. This is the first major change to Buffer’s user experience since our visual redesign in March. I want to share a bit about it, as well as the strategy underneath it — why we built a home page in 2026, and where Buff

This is a raw feature changelog stacked as a scroll of titles like 'Saved Custom Views' and 'Hashtag Manager now floating free' with no outcome framing—each entry describes what shipped, not what problem it solves for the user. There is no social proof, no before/after data, and the CTA 'Get started for free' is generic and disconnected from any specific feature above it.

What’s new at Buffer Product updates, improvements, and stories straight from the Buffer team. New releases land here as soon as they ship. Saved Custom Views You can save custom filters of your content as Views in the sidebar! Saved Views is a way to quickly reference and get back to specific pages in the Buffer app… Post Composer Improvements ✨ We've bundled three improvements to make creating posts quicker and less stressful: Start writing right away with the Post Composer You no longer need to pick c… Meet Buffer Home Introducing a new landing page and hub for all your social activity: Buffer Home . Home brings elements of each area of Buffer into a single view: Your posting… Generate alt text for images in seconds Adding image descriptions (otherwise known as "alt text") makes your images accessible to people who use screen readers. But writing it for every post can be te… Talk to your agent via MCP You can now connect Buffer to Claude, ChatGPT, and Perplexity using the Model Cont