Grammarly
Landing Page7-point breakdown
The core headline 'Great writing gets work done' is generic and appears only near the end, after sign-up prompts and a full feature list.
The content opens with 'Sign up It's free Sign up with Google' rather than any framing of the problem or value the tool solves.
Features like 'Paragraph rewrites' and 'Humanizer agent' get one-line descriptors ('Give your writing personality') but lack concrete tie-in to user outcomes.
The Free/Pro/Enterprise pricing block is repeated twice in full, indicating no clear structural flow or deduplication.
Video callouts describe 'typos fixed' and 'sentence made more concise,' and stats like '$210K saved in the first nine months' offer some concreteness, but these are scattered rather than built into a coherent before/after narrative.
The page cites 'Trusted by 50,000 organizations and 40 million people' and pairs named testimonials (Mihai Fonoage, Jenna Kozel-King) with quantified results like '20 days saved annually per user.'
CTAs are limited to generic account-creation phrasing—'Sign up', 'Create Account', 'Get started'—none framed around the writing outcome being sold.
The page opens with 'Sign up It's free' before any value proposition is established, and the actual benefit statement ('Great writing gets work done') is buried after a list of features (Paragraph rewrites, Tone suggestions, Proofreading). Pricing tiers (Free, Pro, Enterprise) are duplicated verbatim twice in sequence, signaling a template/carousel dump rather than deliberate hierarchy, and CTAs throughout are generic transactional labels ('Sign up', 'Create Account', 'Get started') rather than outcome-framed language.
Sign up It’s free Sign up with Google By signing up, you agree to the Terms and Conditions and Privacy Policy . California residents, see our CA Notice at Collection . Paragraph rewrites Improve clarity and flow with one click. Tone suggestions Adapt your message for the context. Proofreading Refine grammar, structure, clarity, and more. Humanizer agent Give your writing personality. AI Detector agent Spot AI-generated text and areas to revise. Trusted by 50,000 organizations and 40 million people Better writing, better results Be perfectly professional, clear, and convincing in a few clicks, not a few hours. Sorry, your browser doesn't support embedded videos An animation of Grammarly’s product shows an example of rephrased text where typos from the original text are fixed, and the sentence is made more concise. Keep your voice , make it clear Get suggestions that help you strike the right tone without losing your authentic voice—whether writing for yourself or your brand. Sorry, your← Back to the Decision Friction Index