Ebook · HTML · 21 chapters + 3 appendices
A Field Guide for SaaS Founders

The AI Visibility & Conversion Playbook

How SaaS companies get mentioned by AI models, and convert once someone reads what they sent.
ALEX ILIESCU · FIRST EDITION · 2026

AI recommends your competitors before you.
Then your own funnel loses the buyers who do find you.

We scored 140 SaaS companies across AI visibility and decision friction. This is what separated the winners from the invisible.

The AI Visibility & Conversion Playbook — $9.99

Get the Playbook — $9.99 Read Chapter 1 free

Who this is for

Founders and small SaaS teams who need to be found by AI models and read once they are, but can't justify an agency retainer to fix either. No "rank #1 on ChatGPT" promises. Just the structural version: what makes a model cite you, what makes a human keep reading, and the weekly habit that keeps both from decaying.

140Companies Scored
7.7/10Avg. AI Visibility
3.9/10Avg. Decision Friction
5Failure Patterns Named

What's inside

Part I — Two Different Games
01Getting Found vs. Getting Read
02What 73 SaaS Companies Taught Us About AI Visibility
03How AI Models Actually Decide Who to Mention
Part II — Getting Found
04The Five Signals AI Models Score You On
05Structure, Schema, and Things a Model Can Cite
06Why Good Websites Still Score Low
07Building Your Own Visibility Baseline
08The Visibility Distribution: Where Companies Actually Land
Part III — Getting Read
09The Decision Friction Model: Five Failure Patterns
10Feature-First Bias: When the Product Arrives Before the Reason to Care
11Missing Visual Hierarchy & Buried Social Proof
12Filing Label Subject: Why Subject Lines Fail
13Consequence-After-Caveat: Burying the Point
14The Pattern Frequency Breakdown: All 67, Ranked
Part IV — Advanced Signals
15Multi-Model Divergence: When Claude and GPT Disagree About You
16The Cost of Being Almost Right
17Three Companies, Three Fixes: Worked Examples
Part V — Putting It Together
18The 15-Minute Weekly Audit Loop
19Your First 30 Days: A Combined Roadmap
20What to Do When You Can't Fix It Yourself
Part VI — Work With Me
21Get Your Own Decision Friction Review
Appendices
AThe Complete AI Visibility Index (All 73)
BThe Complete Decision Friction Index (All 67)
CYour Own Case Study Template

About the author

Alex Iliescu

Alex Iliescu runs Strategic Flow, which built and maintains two live, ongoing indexes scoring real SaaS companies: the AI Visibility Index (73 companies) and the Decision Friction Index (67 companies). This playbook is the system distilled from what those two indexes actually found, not a theory written in advance of the data.

Both indexes stay live and are rescored on a rolling basis, so the patterns in this book keep getting checked against new evidence instead of going stale.

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The Playbook
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  • Full 21-chapter interactive playbook
  • Complete AI Visibility Index, all 73 companies
  • Complete Decision Friction Index, all 67 companies
  • Case study template included
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Playbook + AI Visibility Pro
$29
One-time for the book, first month of Pro included
  • Everything in the Playbook
  • 1 month of AI Visibility Pro monitoring ($29/mo value)
  • Ongoing scans across Claude, GPT, Perplexity, Gemini
  • Score history chart + shareable badge
Get the bundle — $29

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